Question 1
What is the main goal of marketing according to the presentation?
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Creating impactful advertisements![]()
Understanding customer needs and offering solutions perceived as trustworthy![]()
Maximizing product sales![]()
Avoiding traditional advertising methods
Question 2
According to common stereotypes, what is a popular myth about marketing?
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A good product doesn’t need marketing![]()
Marketing is only for large companies![]()
Marketing always guarantees product success![]()
Marketing must be expensive to be effective
Question 3
What type of product is defined as “anything that can be offered in a market to satisfy a need”?
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A durable consumer good![]()
Only a tangible product![]()
A broad concept including goods, services, people, places, etc.![]()
Only a virtual product
Question 4
How are consumer products classified according to their use?
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Luxury products, standard products, specialty products![]()
Tangible, intangible, perishable products![]()
Everyday purchases, planned purchases, specialty products, unsought products![]()
Basic goods, technological products, digital products
Question 5
Which of the following is NOT a key product differentiation factor?
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Shape![]()
Style![]()
Advertising![]()
Repairability
Question 6
Business products are mainly classified based on:
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Their profitability![]()
Their use in professional activities![]()
Their durability![]()
Their market value
Question 7
What is one key element in innovating a product in marketing?
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Understanding and exceeding customer expectations with unique attributes![]()
Reducing production costs![]()
Running massive advertising campaigns![]()
Limiting products to a single version
Question 8
What are the stages in a product’s life cycle?
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Launch, growth, maturity, end of life![]()
Development, Introduction, growth, maturity, decline![]()
Growth, stagnation, reduction![]()
Launch, peak, decline
Question 9
Which type of product is likely to have a shorter life cycle?
![]()
An impulse purchase product![]()
A specialty product![]()
A durable and repairable product![]()
A luxury product
Question 10
Why is strategic brand management essential?
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It helps reduce advertising costs![]()
It helps establish a strong, long-lasting brand identity![]()
It limits product innovation![]()
It automatically increases sales
Question 11
In brand positioning, which attribute is essential for differentiation?
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Meeting customer expectations and adding elements of surprise![]()
Raising prices to boost brand value![]()
Limiting product availability![]()
Using bright colors in all stores
Question 12
What should a brand avoid in order to maintain its market position?
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Continuous innovation![]()
Regular product range updates![]()
Disconnecting from consumer needs and expectations![]()
Improving product quality
Question 13
What does experiential marketing aim to maximize in customer relations?
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The creation of memories and positive emotions around the brand![]()
Price reduction![]()
Automated customer service![]()
A strictly transactional relationship
Question 14
According to the Coca-Cola example, what role does marketing play in strengthening brand image?
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Only presenting technical product details![]()
Associating the brand with positive emotions and engaging experiences![]()
Limiting product communication![]()
Dominating international markets
Question 15
What is a key marketing objective on digital platforms for mass-consumption products?
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Reducing interactions with customers![]()
Reaching a broad audience with targeted messages for each segment![]()
Limiting impulse purchases![]()
Highlighting only traditional sales channels
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