Question 1
Which of the following is a primary function of a brand?
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Increasing product variety in the market![]()
Distinguishing and identifying products![]()
Reducing costs for the company![]()
Offering a low-cost product option
Question 2
What is the concept of “brand equity” primarily concerned with?
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The financial value of the brand![]()
The market size and share of a brand![]()
The production cost associated with a brand![]()
The variety of products offered by the brand
Question 3
Which historical practice contributed to the development of branding?
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Artisanal “marks” used to identify products![]()
Government-issued product certification![]()
Industrial-era quality control labels![]()
Advertising through public announcements
Question 4
E-reputation” is most closely associated with:
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Product design![]()
The brand’s online image and customer perception![]()
In-store branding![]()
Physical packaging
Question 5
The “360° brand vision” concept implies that a brand should:
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Focus only on consumer expectations![]()
Address and resonate with all stakeholders, including consumers, employees, and investors![]()
Restrict branding to one primary product![]()
Focus on visual appeal alone
Question 6
According to the 1991 law definition, a brand is:
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A symbol associated only with luxury goods![]()
A representation used to distinguish products or services of an entity![]()
Limited to graphic logos![]()
An entity focused on pricing strategy
Question 7
What role does a “caution brand” play in a company’s branding strategy?
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Serves as a guarantee brand alongside another main brand![]()
Represents low-quality or basic products![]()
Is exclusively used in high-end markets![]()
Represents an entirely different product category
Question 8
Which of these is NOT a type of brand described in the course?
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Umbrella brand![]()
Product brand![]()
Market brand![]()
Private label
Question 9
Brand loyalty benefits the producer by:
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Reducing production costs![]()
Stabilizing demand and creating barriers to entry![]()
Allowing for a wider distribution network![]()
Facilitating product redesign and rebranding
Question 10
The concept of “brand contract” implies that a brand is:
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Primarily a financial investment![]()
An unspoken promise between the brand and the customer![]()
A mandatory warranty![]()
Focused solely on aesthetic design
Question 11
Which element is NOT typically a constituent of brand identity?
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Brand personality![]()
Customer segmentation![]()
Brand image![]()
Slogans
Question 12
What is a key risk associated with relying on a private label strategy?
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Limited branding budget![]()
Decreased innovation in the product line![]()
Vulnerability to rapid copying by competitors![]()
Reduced need for brand loyalty
Question 13
Brand evaluation metrics include “top of mind” awareness, which refers to:
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The ability to recall a brand’s tagline![]()
Spontaneous recall of a brand as the first brand in its category![]()
Customer satisfaction scores![]()
Employee knowledge of the brand
Question 14
"Umbrella brand” refers to:
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A brand name that represents a single, homogeneous product![]()
A brand that includes a diverse range of products under one name![]()
A type of low-cost brand for essentials![]()
An exclusive branding style used in fashion
Question 15
For a brand to resonate positively in various markets, it is crucial that the brand name:
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Is complex and elaborate to attract attention![]()
Suggests the product’s origin country![]()
Is easy to pronounce, recognize, and adapt to local languages![]()
Includes a descriptor of the product’s functionality
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