Question 1
Which of the following best defines a brand strategy?
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A tactic focused only on product pricing![]()
A plan to create and manage a brand’s image, position, and long-term value![]()
A short-term promotional effort![]()
A method to increase inventory turnover
Question 2
Brand equity primarily refers to:
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The total number of products under a brand![]()
The brand’s influence and perceived value in the market![]()
The cost of launching a new brand![]()
The brand’s inventory value
Question 3
In a “one brand per product” strategy, the main advantage is:
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It allows each product to build a unique identity without affecting the company’s reputation![]()
It significantly lowers marketing costs![]()
It strengthens the corporate brand over time![]()
It eliminates product competition within the brand
Question 4
Which branding approach involves using a single brand across various, unrelated product categories?
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Product brand![]()
Private label brand![]()
Umbrella brand![]()
Generic brand
Question 5
When a company adds a new product line under an existing brand name, this strategy is called:
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Brand extension![]()
Co-branding![]()
Product differentiation![]()
Cannibalization
Question 6
A primary risk associated with brand extension is:
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Higher launch costs![]()
The potential dilution of the brand if the new product fails![]()
Limited shelf space for the new product![]()
Increased product differentiation
Question 7
Which of the following describes “co-branding”?
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Launching a new product under a brand’s sub-name![]()
Partnering two brands to create a joint product![]()
Using a single brand across all product lines![]()
Creating a distinct name for each product category
Question 8
When is brand extension preferred over creating a new brand?
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When the new product has a high turnover potential![]()
When the company wants to target a completely new market![]()
When the extension involves minimal risk of cannibalization![]()
When the company has a significant budget for brand promotion
Question 9
Which of the following is a benefit of using multiple brands within the same company?
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Reduces production costs![]()
Allows targeting of multiple market segments![]()
Simplifies brand identity![]()
Decreases competition between products
Question 10
Which of these is a typical goal of brand portfolio management?
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Reduce overall production costs![]()
Achieve a broader market share by diversifying brand offerings![]()
Eliminate lower-performing brands![]()
Focus solely on the best-selling brand
Question 11
A brand extension is most successful when:
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There is no clear connection between the new product and the existing ones![]()
The brand is highly regarded for quality and expertise in its category![]()
The new product differs greatly from the brand’s current offerings![]()
The company is entering a low-competition market
Question 12
Which of the following is NOT a method to revitalize a declining brand?
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Regular innovation and R&D investment![]()
Merging with competitor brands![]()
Lowering prices![]()
Developing new partnerships
Question 13
What is a typical consequence of an effective umbrella branding strategy?
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Improved individual brand positioning for each product![]()
Increased launch costs for new products![]()
Enhanced brand prestige across diverse product lines![]()
Restricted brand reach in international markets
Question 14
The purpose of “dealing with private labels” for national brands is to:
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Increase prices for better profits![]()
Collaborate with private labels to improve reach![]()
Differentiate through innovation and branding to maintain a competitive edge![]()
Restrict private labels from using similar names
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