Question 1
What does a product portfolio refer to?
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The total inventory in a company’s stock![]()
All product lines and items a company offers for sale![]()
Only the most profitable products within a company![]()
The collection of suppliers a company uses
Question 2
In portfolio management, what does “width” refer to?
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The number of products within a single line![]()
The number of product lines a company has![]()
The cost of each product line![]()
The range of prices within a product category
Question 3
What is the primary objective of a product portfolio analysis?
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To assess the profitability and strategic roles of products within a line![]()
To identify gaps in production costs![]()
To increase inventory turnover![]()
To determine the maximum price for each product
Question 4
A product designed to attract customers through a low price, but with limited profit, is known as:
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A future product![]()
A brand extension product![]()
A niche product![]()
A loss leader product
Question 5
Which of the following is a benefit of a short product line?
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It covers more market segments![]()
It diversifies product offerings![]()
It simplifies the production process![]()
It increases brand visibility
Question 6
In branding, what does “brand equity” primarily refer to?
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The cost of developing a brand![]()
The brand’s perceived value and influence in the market![]()
The total inventory value of the brand’s products![]()
The number of customers loyal to the brand
Question 7
Which branding strategy involves using a single brand across various unrelated products?
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Umbrella branding![]()
Single product branding![]()
Line branding![]()
Generic branding
Question 8
When is a “brand extension” strategy used?
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When an existing brand is phased out![]()
When a brand wants to expand into a new, unrelated market with a new brand name![]()
When two companies merge their brands![]()
When a new product is added under an existing brand name
Question 9
A major risk of a brand extension is:
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Dilution of the brand if the new product is unsuccessful![]()
Higher production costs for the new product![]()
Increased brand loyalty![]()
Reduced brand recognition
Question 10
What does “co-branding” involve?
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Partnering two brands to create a joint product![]()
Creating a new sub-brand for each product![]()
Using one brand for a range of similar products![]()
Focusing on only one market segment
Question 11
Which type of brand strategy is defined by assigning a unique brand to each individual product?
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Private label branding![]()
Multi-brand strategy![]()
Generic branding![]()
Single product branding
Question 12
What is the primary purpose of a “pruning” strategy in product line management?
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To add more products to meet customer demands![]()
To standardize the production process![]()
To eliminate underperforming or less profitable products![]()
To increase the inventory of high-demand products
Question 13
Why might a company choose a brand extension over launching a new brand?
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The new product has high sales potential![]()
The company wants to target an entirely different market![]()
The company has a large marketing budget![]()
The extension involves low risk of cannibalization
Question 14
A major benefit of an umbrella brand is:
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Lower costs associated with product launches![]()
Improved individual brand positioning for each product![]()
Simplified pricing strategies![]()
Limited need for international adaptation
Question 15
What is the function of “brand loyalty” for the producer?
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Enables higher product pricing![]()
Decreases the need for product innovation![]()
Stabilizes demand and creates barriers for competitors![]()
Reduces marketing costs for new products
Question 16
In brand evaluation, which metric measures the extent to which a brand is the first recalled in a product category?
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Brand loyalty![]()
Brand image![]()
Brand recall quality![]()
Top-of-mind awareness
Question 17
How does “e-reputation” impact brand management?
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It determines pricing![]()
It relates to the brand’s online image and consumer perceptions![]()
It standardizes product quality![]()
It limits the need for offline marketing
Question 18
What is the primary purpose of “revitalizing” a brand?
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To strengthen a brand’s relevance and market position![]()
To eliminate older products from the portfolio![]()
To reduce brand marketing costs![]()
To focus on product-specific advertising
Question 19
Which of the following strategies is best to counter the challenges posed by private label brands?
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Using a multi-brand approach to cover all segments![]()
Lowering prices for all products![]()
Focusing on brand innovation and differentiation![]()
Reducing the number of branded products
Question 20
When might a “generic branding” strategy be used?
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In situations of low-cost, high-volume distribution, such as discount stores![]()
When creating luxury products![]()
When focusing on high-quality, niche products![]()
For products with high brand loyalty
Question 21
What does a “multi-brand strategy” allow a company to do?
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Consolidate all products under one name![]()
Increase production efficiency![]()
Simplify marketing efforts![]()
Target multiple market segments with different brands
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