Dronten CAH - Chapter 5

Question 1

2) Which of the following is true about research design?

A) Research design should be the first consideration in a research project.

B) Research design should be selected after thoroughly considering the problem and research objectives

C) Research design decisions should be made after data analysis.

D) Research design should be selected during the initial meeting with a client.

E) Research designs should be made after data collection.

Question 2

3) Which of the following is the best description of research design?

A) a set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information

B) a marketing term or concept involved in the marketing management problem that will be researched

C) the specific pieces of information are necessary to solve the problem at hand

D) a list from which sample elements are drawn from the sample, which contains all of the elements in the population being studied

E) a set of advance decisions that are made after the data have been collected in order to determine how the data will be analyzed

Question 3

4) Which of the following best illustrates the significance of research design?

A) Because all research problems are different, research designs are applicable only in an academic setting; they cannot be used in the real world.

B) Because research designs may be "matched" to different kinds of problems, the research design may serve as a blueprint for the researcher.

C) Because research designs are like blueprints, they are most helpful during data analysis.

D) Research designs are used after studies are completed and are used to make improvements in future research studies.

E) Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye.

Question 4

6) Which of the following is an objective of research?

A) to gain background information

B) to describe marketing phenomena

C) to determine causality

D) all of the above

E) none of the above

Question 5

9) What type of research is unstructured and informal?

A) deductive

B) causal

C) exploratory

D) exploitive

E) exhaustive

Question 6

15) Experience surveys are used in which of the following ways?

A) to search for and interpret existing information relevant to the research problem

B) to gather information from persons thought to be knowledgeable on the issues relevant to the research problem

C) to review the available information about a former situation(s) that has some similarities to the present research problem

D) to explore hidden consumer motives for buying goods and services by asking participants to project themselves into a situation and then respond to specific questions regarding the situation

E) to use surveys that the researchers have conducted in the past and, therefore, they have experience in how to conduct and interpret the surveys

Question 7

16) Which of the following is a type of exploratory research that refers to a review of available information about a former situation(s) that has some similarities to the present research problem?

A) secondary data analysis

B) experience surveys

C) projective techniques

D) case analysis

E) ex post facto studies

Question 8

17) Small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem can be categorized under which type of research design?

A) exploratory research

B) causal research

C) deductive research

D) exploitive research

E) exhaustive research

Question 9

34) An experiment is defined as:

A) something men and/or women in white coats do

B) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables

C) manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables

D) holding all variables constant to observe any effects of one variable over another over time

E) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables

Question 10

35) An experimental design is a procedure for ensuring that:

A) the change in the dependent variable may be solely attributed to the change in the independent variable

B) the change in the independent variable may be solely attributed to the change in the complex variable

C) the change in the dependent variable may be solely attributed to the change in the extraneous variable

D) any and all effects on all experimental values are measured

E) the manipulation made on the complex variable is measured accurately

Question 11

58) The choice of a research design depends largely upon the research objectives.

TRUE

FALSE

Question 12

62) Exploratory research is best utilized when little is known about the problem.

TRUE

FALSE

Question 13

67) One method of conducting exploratory research is through secondary data analysis.

TRUE

FALSE


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Dronten CAH - Chapter 5

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