Dronten CAH - Chapter 12

Question 1

2) An entire group under study, as specified by the objectives of the research project, is known as the:

A) population

B) sample

C) sample unit

D) census

E) study group

Question 2

4) A subset of the population that should represent the entire group, is known as a:

A) population

B) sample unit

C) census

D) sample

E) population set

Question 3

5) A sample unit could be a:

A) household

B) consumer

C) purchasing agent

D) all of the above

E) none of the above

Question 4

6) An accounting of the complete population is known as:

A) a population

B) a sample

C) a sample unit

D) a census

E) comprehensive accounting

Question 5

13) Probability samples are those for which the members of the population:

A) can be found for survey purposes

B) all have a chance of being included in the sample

C) have an unknown chance of being included in the sample

D) whose responses may be predetermined with some known probability

E) are likely to have been sampled before

Question 6

22) In practice, simple random sampling should be strongly considered:

A) if the population is small and can be numbered easily

B) in telephone surveys where random digit dialing programs may be used to generate numbers

C) when population units are stored in an electronic file allowing computer programs to randomly select the sample

D) All of the above are situations that allow for the practical application of simple random sampling.

E) Simple random samples are not practical in the real world.

Question 7

27) One of the advantages of systematic sampling is that:

A) it is more representative in the final analysis

B) the listing of the population may contain hidden periodicities

C) the listing of the population can have sample frame error

D) it has "economic efficiency," it is less time consuming and easier to select

E) it has very little problem with sample frame error

Question 8

28) One of the reasons systematic sampling is faster than simple random sampling is that the population size:

A) needs to be counted and numbered

B) does not need to be known

C) may be estimated and each element not numbered

D) cannot be known

E) It is not faster than simple random sampling.

Question 9

35) In stratified sampling, we should always ensure that the sample drawn for each stratum is:

A) equal

B) proportionate to the stratum's proportion of the total population

C) of the appropriate size to ensure statistical efficiency

D) proportionate to the stratum's proportion of the total census

E) proportionate to the stratum's proportion of the total sample

Question 10

43) When Web site visitors are selected at random and asked to participate in a survey, this is an example of:

A) random online intercept sampling using simple random sampling

B) nonrandom intercept sampling

C) online panel sampling

D) random online intercept sampling using systematic sampling

E) simple random sample

Question 11

52) Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.

TRUE

FALSE

Question 12

65) Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

TRUE

FALSE

Question 13

2) Nonsampling error includes:

A) all types of nonresponse error

B) data gathering and handling error

C) data analysis

D) data interpretation error

E) all of the above should be avoided.

Question 14

3) Which is true about nonsampling error?

A) It cannot be measured as can sampling error.

B) It can be measured as accurately as sampling error.

C) It can be measured more accurately than sampling error.

D) It cannot be measured in standard units.

E) It can be measured in standard units.

Question 15

8) An interviewer gives the respondent very subtle cues such as saying "yes" to statements with which the interviewer agrees. This is an example of:

A) "yes-saying"

B) unintentional respondent fraud

C) leading the respondent

D) interviewer misunderstanding

E) misunderstandings

Question 16

19) Interviewer cheating may be controlled by:

A) hiring only interviewers who are honest

B) using one-way mirrors

C) supervision and validation

D) ensuring anonymity and confidentiality

E) None of the above; cheating cannot be controlled.

Question 17

31) What are the types of nonresponse errors?

A) refusals, break-offs, and hang-ups

B) hang-ups, refusals, and refusal to answer a particular question (item omission)

C) refusals, break-offs, and refusal to answer a particular question (item omission)

D) hang-ups, attention loss, and call back

E) hang-ups, attention loss, and misunderstandings

Question 18

40) If your response rate is 55 percent, your nonresponse rate is:

A) 55 percent

B) 45 percent

C) 55 percent/55 percent or 100 percent

D) 45 percent/55 percent or 82 percent

E) You cannot calculate the nonresponse rate by knowing only the response rate.

Question 19

52) One of the primary causes for interviewer cheating stems from the compensation method: payment per completed interview.

TRUE

FALSE

Question 20

75) If a respondent is called and is "not at home," that sample element is no longer usable and callbacks should not be made. To do otherwise will distort the response rate.

TRUE

FALSE


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Dronten CAH - Chapter 12

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