Question 1
What is the correct order of stages in the Product Life Cycle?
![]()
Growth, Maturity, Decline, Introduction, Development![]()
Development, Introduction, Growth, Maturity, Decline![]()
Introduction, Development, Growth, Decline, Maturity![]()
Development, Growth, Introduction, Maturity, Decline
Question 2
Which of the following occurs during the "Growth" stage of the product life cycle?
![]()
Rapid market acceptance and increasing profits![]()
Slow sales and nonexistent profits![]()
High distribution and promotion expenses![]()
Declining sales and profits
Question 3
During which phase do companies typically start seeing profits and economies of scale?
![]()
Introduction![]()
Growth![]()
Maturity![]()
Decline
Question 4
What is a major characteristic of the "Maturity" stage of the product life cycle?
![]()
Slow sales growth![]()
High competition and substitute products![]()
Increasing promotion and R&D investment![]()
All of the above
Question 5
In which stage of the Product Life Cycle should companies aim to modify the market, increase users, and modify the marketing mix?
![]()
Introduction![]()
Growth![]()
Maturity![]()
Decline
Question 6
Which of the following is a key strategy during the "Decline" stage of the product life cycle?
![]()
Invest heavily in product development![]()
Expand the distribution network![]()
Limit expenditure and selectively divest![]()
Focus on increasing market share
Question 7
What is one way to increase the frequency of use of a product during the maturity stage?
![]()
Introduce new distribution channels![]()
Increase the price of the product![]()
Encourage customers to use the product more often![]()
Reduce the product’s availability
Question 8
What typically happens to profits during the "Introduction" stage of the product life cycle?
![]()
They are at their peak![]()
Profits are high due to early adoption![]()
There are little or no profits due to high investment costs![]()
Profits decline rapidly
Question 9
During the growth stage, what strategy can help maintain or increase sales?
![]()
Reduce product price![]()
Modify the marketing mix![]()
Increase distribution and promotion![]()
All of the above
Question 10
What is one of the primary goals during the "Introduction" stage?
![]()
Achieving economies of scale![]()
Rapid market acceptance![]()
Maximizing profit margins![]()
Decreasing product costs![]()
All of the above
Commentaires