Question 1
What is a product portfolio?
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A single product line offered by a company![]()
All the brands a company owns![]()
All the product lines and items offered for sale by a company![]()
Only the high-end products offered by a company
Question 2
Which of the following best describes the “width” of a product portfolio?
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The number of product lines a company has![]()
The number of products within a single line![]()
The market share of each product line![]()
The revenue generated by each product
Question 3
A product line that offers a range of products to cover different price points and customer needs demonstrates which strategy?
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Modernization![]()
Low-cost strategy![]()
Line extension![]()
Brand consolidation
Question 4
Which of the following is NOT a benefit of a short product line?
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Reduces risk of cannibalization![]()
Facilitates the production process![]()
Better accepted by retailers![]()
Covers a greater number of market segments
Question 5
In product line analysis, which type of product is designed to attract customers by offering a low price point, despite having low profitability?
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Product that prepares the future![]()
Tactical product![]()
Loss leader product![]()
Premium product
Question 6
A “high-end” product strategy focuses on:
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Providing the highest possible quality and brand appeal to justify higher prices![]()
Offering a wide variety of features for a minimal price![]()
Reducing costs to offer competitive pricing![]()
Expanding product distribution channels
Question 7
What is the purpose of “product line pruning”?
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Adding more products to the line to meet unsatisfied customer needs![]()
Updating aging products to extend their life![]()
Removing less profitable or strategic products to streamline the line![]()
Expanding into new markets to capture a larger audience
Question 8
In the Boston Consulting Group (BCG) matrix, products categorized as “dogs” are typically:
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High-growth, high-profit items![]()
Low-growth, low-profit items![]()
Market-leading items with high brand equity![]()
New market entrants expected to grow rapidly
Question 9
Which of the following is a primary risk associated with a large product line?
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Increased risk of customer churn![]()
Difficulty in managing high inventory levels![]()
Simplification of the production process![]()
Reduction in distribution costs
Question 10
The strategy of expanding a product line to include more budget-friendly options is known as:
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Upward extension![]()
Consolidation![]()
Downward extension![]()
Pruning
Question 11
"Modernization” as a product line strategy focuses on:
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Extending the life of aging products![]()
Removing underperforming products![]()
Expanding product lines for new markets![]()
Reducing production costs for higher margins
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